Way2ride Privacy Notice

Effective Date: August 14, 2013

We at VeriFone, Inc. ("VeriFone") respect your concerns about privacy. This Way2ride Privacy Notice describes the types of personal information we collect through our Way2ride mobile app ("App") and website located at www.way2ride.com ("Website") that provide the Way2ride service ("Service"). We also describe how we use that information, with whom we share it and the choices available to users of our Service regarding our use of that information. In addition, we describe the measures we take to protect the security of the information and how users can contact us about our privacy practices.

Click on one of the links below to jump to the listed section:

Information We Collect

The types of personal information you may submit in connection with use of the Service include:

  • contact information (such as name, email address and telephone number);
  • account passwords for the Service;
  • payment card information (such as card image, card number, cardholder name, expiration date and card verification code); and
  • your geographic location that can be derived from your use of the Service.

In addition, we collect certain information through automated means. When you use the App, we may collect data such as phone model, operating system version, device identifiers or their equivalents and IP addresses.

In addition, when you visit the Website, we may collect certain information by automated means, such as cookies and web beacons. The information we collect in this manner includes IP address, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on the Website, and dates and times of site visits. A "cookie" is a text file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser or to store information or settings in the browser. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. Through these automated collection methods, we obtain "clickstream data," which is a log of content on which a visitor clicks while browsing a website. As the visitor clicks through the Website, a record of the action may be collected and stored. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an e-mail we sent to you. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Website.

How We Use the Information We Collect

We may use the information to:

  • create and manage your account;
  • provide the Service to you;
  • provide you with promotional materials or other communications, including by providing advertisements within the App, on the Website or on in-taxi equipment used in connection with the Service, which may be based at least in part on your prior activity;
  • communicate with you about, and administer your participation in, special events, programs, offers, surveys and market research;
  • respond to your inquiries;
  • perform data analyses (including anonymization and aggregation of personal information);
  • operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products; and performing accounting, auditing and other internal functions);
  • protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and
  • comply with and enforce applicable legal requirements, relevant industry standards and our policies.

In addition, we use information collected through cookies, web beacons and other automated means for purposes such as (i) customizing our users' visits to our App or Website, (ii) delivering content (including advertising) tailored to our users' interests and the manner in which our users browse our Website or use the App, and (iii) managing our business. We may supplement data we collect through automated means with information about your location (such as your zip code) to provide you with content that may be of interest to you. We also use this information to help diagnose technical and service problems, administer our Website or App, identify users of our Website or App, and gather demographic information about our users. We use clickstream data to determine how much time users spend on web pages of our Website or screens of our App, how users navigate through our Website or App, and how we may tailor our Website or App to better meet the needs of our users.

We also may use third-party analytics services on our App or Website, such as those of Flurry Analytics. The providers that administer these services use various technologies to help us analyze how visitors use the App or Website and improve the overall experience of the App or Website. The information collected through these means (including unique device identifiers) is disclosed to these providers, who use the information to evaluate use of the App of Website. To learn more about Flurry Analytics and how to opt out, please visit https://dev.flurry.com/secure/optOut.do. Unique device identifiers are not used by us to derive any personally identifiable information about users of the Service.

We also may use the information in other ways for which we provide specific notice at the time of collection.

Information We Share

We do not sell or otherwise disclose personal information we collect about you, except as described in this Privacy Notice. We may share personal information with service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information, except as necessary to perform services on our behalf or comply with legal requirements. We may share certain personal information with our affiliates and joint marketing partners for the purposes described in this Privacy Notice, including contacting you for marketing purposes. We may also share personal information with other companies to enable their systems to operate with the Service.

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

Your Choices

We offer you certain choices in connection with the personal information we collect from you. To opt out of text messages, text STOP to 43521. To change certain other preferences, please use the Settings menu within the App or the Website, or contact us as indicated in the "How to Contact Us" section of this Privacy Notice.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Links To Other Websites and Applications

Our App and Website may provide links to other websites and applications for your convenience and information. These websites and applications may operate independently from us. Linked sites and applications may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites or applications are not owned or controlled by us, we are not responsible for the sites or applications content, any use of the sites or applications, or the privacy practices of the sites or applications.

Updates To Our Privacy Notice

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will post a prominent notice at www.way2ride.com/privacy to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.

How To Contact Us

If you have any questions or comments about this Privacy Notice, if you would like us to update information we have about you or your preferences, please contact us by email at passenger-support@way2ride.com.